How to Measure Employee Engagement

As we’ve discussed many times, engaged employees are happier employees. They are invested in the company and its success, as well as their own success. Engaged employees lead to a better, more productive workplace.

How do you know that employees are engaged? You have to measure engagement, just like you measure so many other statistics in your company. Here’s how:

The first thing you want to do is ask the right questions. Don’t just ask employees if they are satisfied. Ask them what you need to do to keep them on board.

Gallup has what they call the Q12 to measure engagement. If your employees are engaged, they should be able to answer the following:

 

  1. I know what is expected of me at work.
  2. At work, my opinions seem to count.
  3. I have the materials and equipment I need to do my work right.
  4. The mission or purpose of my company makes me feel my job is important.
  5. At work, I have the opportunity to do what I do best every day.
  6. My associates or fellow employees are committed to doing quality work.
  7. In the last seven days, I have received recognition or praise for doing good work.
  8. I have a best friend at work.
  9. My supervisor, or someone at work, seems to care about me as a person.
  10. In the last six months, someone at work has talked to me about my progress.
  11. There is someone at work who encourages my development.
  12. This last year, I have had opportunities at work to learn and grow.

 

These questions, Gallup says, constitute “the best predictors of employee and workgroup performance.”
Here are some other questions you might consider, according to Gallup:

 

  1. Does your manager inspire you?
  2. Do you feel proud to tell people where you work?
  3. Do you trust the information you receive?
  4. Do you feel valued for the work you do?

 

Finally, here are some tips for getting the survey going:

  • You’ll want to make sure that your survey anonymous, ensuring that you will get meaningful responses. An anonymous survey will increase participation and encourage truthful responses without your employees feeling fear of retaliation.
  • Let employees know before you hand out the survey that it is coming. They will be more likely to participate if they aren’t blindsided by the survey. 
  • Make the questions quantitative with closed-ended answer options.
  • Remember to send out a reminder a short time before the survey closes. Your employees are busy, and may need a reminder to complete it.

 

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